Indian’s comprise about one-fifth of the world’s population. And Indians are everywhere. They have immigrated to and/ or settled in every continent in the world. But you can take an Indian out of India but cannot take India out of an Indian.
So wherever they go, they carry a mini India with them. Be it their clothes, food, language, religion or even their movies. The revenue from international markets is a considerable amount for Indian movies.
And actually, it is the not only the Indian diaspora, but foreigners too, most of whom do not even understand the language, enjoy Indian movies.
Recently itself, I met a polish couple on my trip to Rajasthan. And to my pleasant surprise he was a fan of Rajnikant movies.
Similarly, Raj Kapoor was extremely popular in Russia, Dangal earned more than 1200 crore rupees from the Chinese market, and people in most foreign countries know the names of at least one Indian actor.
The dancing, the singing, the drama and the over the top action and swagger have floored people across the world. This has given rise to an increasing number of international film festivals for Indian movies. Such festivals are effective marketing tools to increase awareness about Indian movies and consequently increase revenue. Indian movie industry has wholeheartedly embraced such international festivals.
Recently the Indian Film Festival of Melbourne was held in Melbourne, Australia. Founded in 2010, the festival is in its seventh year. Popular and critically acclaimed actress Vidya Balan is the festival’s brand ambassador. The festival is produced by Mind Blowing Films and presented by Film Victoria and State Government of Victoria. Mind Blowing Films is a distributor of Indian films in Australia and New Zealand. Film Victoria provides assistance and leadership for films, television and digital media production. It is a statutory authority of the government of Victoria.
The festival was in news recently when Aishwarya Rai Bachan along with her daughter hoisted the Indian flag there. She became the first women to hoist the Indian flag at the festival. Ever since it’s conception, Bollywood stars like ambassador Vidya Balan, Amitabh Bachan, Sonam Kapoor, Kangana Ranaut, Priyanka Chopra, etc have graced the festival.
The festival primarily encompasses Hindi, Malayalam, Tamil, Telugu, Marathi and English movies. The festival strives to encourage budding filmmakers from India, Australia and Newzealand. The festival comprises of several events, including Western Union Short Film Competition, Bollywood dance competition, master-classes with acclaimed directors and writers, Q and A sessions with filmmakers and a flag hoisting ceremony. The festival also holds a Guinness world record for the ‘Largest Bollywood Dance Class’.
The Indian Film Festival of Melbourne is a win-win situation for all parties involved. Producers of the festival gain from the increased awareness of Indian movies. Film Victoria, which is created for the purpose of encouraging films, is able to achieve its purpose and add diversity to the films in Victoria. The state government of Victoria has used this festival to show its acceptance and support for the Indian Culture.
Thanks for reading and have a nice day!